About trú pets
What Makes Us Special
We concentrated in producing the best fish oil, it stands out amongst other brands. We are different because:
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Our Salmon Oil+ contains more than 40% Omega 3, which I higher than most brands in the market.
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Our Salmon Oil+ is made of human grade salmon and anchovy oil, pharmaceutical quality and guaranteed to contain only the purest, most potent wild salmon and fish oil available anywhere.
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Nutrient rich, all natural Non-GMO
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Contain no additives or preservatives
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Sustainably sourced from the cold pristine waters of Alaska and Canada.
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Carefully crafted and molecularly distilled to remove all harmful toxins and heavy metals and has exceeds all requirements set by US and European pharmacopoeia standards and California's proposition 65.
Our Source
Our supplier’s production facility in Iceland has been a leader in the research, development, processing, selling and marketing of marine lipids for decades. In partnership with this reliable producer, our primary goal is to bring to the U.S. market the highest quality products. There are many reasons why we can provide you with quality fish oil direct from Iceland:
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The oil meets or exceeds all official regulations in regards to environmental contaminants.
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The oil is available in accordance with all major pharmacopoeias.
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Our supplier has initiated and encouraged continuing intensive research and has frequently surpassed the authorities in the research process. It was the only company of its kind that systematically checked if “foreign objects” were evident in fish liver. The company leads the way in omega-3 research and collaborates with research bodies worldwide.
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All of our products meet the parameters defined by the Council for Responsible Nutrition and the World Health Organization.
Our Factory
In order to make the finest and purest form of fish oil, we build the most advanced factory that produce the perfect outcome that we desire.
In our facility, the quality of our products is ensured through rigorous quality systems and controls. A new, state-of-the-art processing plant was built to enable the manufacture of products that are second to none in quality.
6 scientists work full-time in Quality Control and are responsible for the control of incoming goods, analysis of finished products, and release of finished products.
Our drying facility uses only green technology: Geothermal water and energy are used to run the processing plant.
During our state-of-the-art processing, metals are removed during alkali refining and bleaching, pesticides are removed by deodorization, and dioxin is removed by adsorbents during bleaching leaving our fish oils at contaminant levels below regulatory limits after refining of fish oils.
Batches are regularly sent out to third-party testing laboratories to measure toxicity levels and potency.
The factory processes fish oils with GMP compliance for API’s (certificate IS/03/07).
The packing unit packs retail products, liquid, capsules and tablets. This unit is GMP approved (certificate IS/01/07).
Environment & Sustainability
Iceland has Fishing Limits
Since 1901 Iceland has had a sea limit around the island which marked off the zone that could be fished by Icelanders alone. It started as 3 miles and by 1976 the exclusive area had expanded to 200 miles. This was done to protect the diminishing fishing stock.
Once the zone was established, the amount of fish that each fisherman could catch had to be regulated as well. This was seen as the key to stopping the decline in the cod stocks. By 1995 a workable system of quotas was Once the zone was established, the amount of fish that each fisherman could estimated stock. Each vessel is allocated a certain share of the total allowable catch of the relevant species. Twice a year, in the autumn and spring, the scientists set the quotas after testing the biomass. They can close down fishing grounds if there is evidence that there are falling stocks. By 2010 Iceland will have its own marine stewardship label which will certify their responsible practices.
The temperature of the sea water has changed in the past 10 to 15 years and become warmer. Before there were haddock only on the SW coast of the country, now they are all over because they are a warm water fish.
If the size of the fish is too small the area is closed down. There are 40 people in the government who follow fish size. However the fish sizes are increasing and many feel that this is a result of the ocean regenerating as well as the food chain.
Throwing back fish that are not good enough or are dead is not allowed because then they are not counted as part of the quota. Instead they must be brought ashore and given to the government to sell as part of their quota. Iceland is in the unique position as the only country in the world that follows this strict standards.
